GoodUnited

Win back the donors
email can't reach.

See the exact process needed to activate your lapsed donors.

What can I expect?

  • A strategy session with recommendations personalized to your org.
  • What your lapsed file is worth, mapped against real reactivation benchmarks.
  • Your questions, answered on the spot.

What we deliver

80x

higher engagement than email

90%

of supporters net-new to your file

10x

lower donor acquisition cost

$1B+ donations raised through GoodUnited

“I don't know of any other method literally on the planet right now where you're getting reactivations for less than a dollar.”
Director of DigitalDirector of Digital, national advocacy organization

Donor Activation Plan

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Trusted by 250+ nonprofits

Make-A-Wish
Ronald McDonald House Charities
The Trevor Project
Alzheimer's Association